Brain implants called Datalinks were first introduced in medical facilities, where they helped people with sensory impediment to see their environment with external cameras. The concept caught on more than anyone had predicted when and a small independent company called PearS suggested a modification of Datalink to include other types of sensory input, turning the device into something that would give the patients more options to see and hear: watching TV, connecting to a home PC, etc. Since many patients didn't want to part with the implant even after they were healed, PearS started an aggressive campaign of advertising their version of Datalink also to the healthy public, tempting them with easy access to information wherever they go. The gadget quickly became popular among the trendy youth, as well as and many professionals who were more than happy to have unlimited access to information without getting away from their work. In just a few years, the Datalinks became an overwhelming trend, encompassing most of the world to everyone's acclaim - perhaps except for the employers who kept complaining that they couldn't keep their employees away from the Net anymore.